Provided brand consulting, art direction and project management for place branding of the Kendall Square Innovation District (Cambridge, MA). This area is known to be one of the most innovative square miles on the planet, as it’s the home of the University MIT and countless start-ups.
Collaborated with the web design firm Upstatement and the Kendall Square Association board of directors and committee members. We had a small army of stake holders (Google, Broad Institute, Cambridge Innovation Center, MIT, Marriott, Microsoft, Genzyme, Novartis, etc.) who all had a shared interest in the place branding and development of Kendall Square.