Worked with in-house team and agencies to create a revised brand identity for TripAdvisor for Business. Managed a creative team based in London and Newton (5 designers and 2 copywriters). Hired full-time and freelance copywriters and designers.

Created new brand guidelines, color palette, revised logo, stationery, branded environments, direct mail, revised website, icons, info graphics, web products, email templates, as well as created original animated and live action videos.